OTT Services and the Rise of Free Streaming

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity read more comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

Recently, FAST services have gained attention as an example of ad-based streaming.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

The future of streaming services is exciting to watch.

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